Coleen McLoughlin

Profession: Footballer's girlfriend
Place/Date of Birth: Liverpool, 03 April 1986
Associated with: Wayne Rooney

"I have been very involved in the creation to ensure the final product is something I am proud of.

"I wanted a scent that could be worn everyday rather than something too obvious."

The 100ml bottle of fragrance is presented in a box bearing the signature of the famous footballing girlfriend, as well as a kiss.

Coleen is best dressed star - May 15 2007
Coleen McLoughlin has been voted the Best Dressed Celebrity in a new poll.

The Wag, girlfriend of footballer Wayne Rooney, was awarded the honour at GMTV’s LK (Lorraine Kelly) Today High Street Fashion Awards today. See photos of The Perfume Shop/LK High Street Fashion Awards

The trendy brunette, who is known for her love of clothes, was voted into first place by customers of ceremony sponsor The Perfume Shop.

The awards - held at the Cafe de Paris in London - also pick out the high street shops that have excelled in the past year, with categories such as Best Trendsetter, Best Value and Women’s Best Shoe Collection.

All the categories and nominees were chosen by pop babe Myleene Klass, GMTV’s fashion guru Mark Heyes and Glamour editor Jo Elvin.

A host of celebrities, including Peaches Geldof, Sinitta, Jools Oliver, Caprice and Abi Titmuss turned out to see who had won what at this year’s ceremony. Former Pop Idol stars Gareth Gates and Michelle McManus, Big Brother’s Kate Lawler and Meg Mathews were also at the glitzy event.

Lorraine Kelly said: "I’ve always been a fan of high street fashion and love the fact that these days there’s so much choice no matter your shape, size or budget.

"I’m constantly amazed at how quickly the high street stores take their inspiration from designers and get fantastic clothes into the shops at a fraction of the price!"

Coleen lands TV presenting contract - May 14 2007
Coleen McLoughlin has been signed up as a presenter for ITV in an exclusive two-year deal.

The fiancee of Manchester United and England footballer Wayne Rooney is to host a number of day time and peak time programmes for ITV1 and ITV2 between now and 2009.

Her first project is an ITV2 series made by television company Initial.

Coleen’s Real Women will see her on a mission to find naturally beautiful women for genuine high profile modelling assignments. Only amateurs will be eligible, with professional models barred.

Layla Smith, Controller of Alternative Programmes at ITV said: "I think she’s the perfect face and a great personality for ITV. She’s someone who’s found huge recognition and yet remained completely grounded and true to herself, we look forward to her bringing a fresh outlook to ITV."

McLoughlin said: "I’m absolutely delighted to be joining ITV, it is a true home of family entertainment and I can’t wait to be a part of it."

Coleen, 21, already has previous presenting experience. Last year she hosted a special edition of Tonight with Trevor McDonald on genetic Rett syndrome.

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Biography

The daughter of Tony, a bricklayer, and Colette, a nursery nurse, Coleen McLoughlin was raised in the rough Liverpool suburb of Croxteth. One of four children, she has two younger brothers, Joe and Anthony, and a sister, Rosie, who suffers from the condition Rett’s Syndrome.

Coleen met aspiring footballer Wayne Rooney at St John Bosco Catholic school where, she says, he pestered her in to going out with him by constantly asking ’are you gonna ring me?’ Their first date is reported to have been at the local cinema, where they watched Austin Powers 2. Although Coleen left school with a respectable ten GCSEs and aspirations to become an actress (she had starred in school productions of Grease and Bugsy Malone), by this time she had become something of a celebrity as Wayne became one of England’s most famous young footballers.

Tabloid excitement followed as Coleen shopped ’til she dropped, forgave Wayne an ill advised dalliance with a prostitute, accepted a proposal on a petrol station forecourt then threw her £46,000 ring in to the otter enclosure at the zoo. By the time she was 18 Coleen was one of the most photographed women in the country and her developing style had won her legions of fans.

Before long Coleen had no need to spend her boyfriend’s money - she had amassed a fortune of £5.5m of her own through sponsorship deals, writing her own column for Closer, modelling for Asda (whom she is also in talks to design a range for), and a deal to write her own book, Welcome to My World. Meanwhile she has challenged public perception through a presenting stint on Tonight With Trevor McDonald in which she spoke about Rett’s Syndrome.

Coleen, who lives in Cheshire, will reportedly marry Wayne in 2008.
updated March 2007

March 2008