"It is a question of protection of privacy really. We have gone back to the agency and told them to amend the advert."

The BACC has suggested a number of changes to the commercial which would make it suitable for broadcast, he added.

Piers profit - August 04
Since the departure of Piers Morgan, The Mirror has reported an increase in sales.

Ex-editor, Morgan was sacked following some rather dubious faked Iraq pictures were published and it certainly seems that this was the best choice the bosses at The Mirror could have made. Circulation and profits are up by 27% while Morgan remains job-less.

Safe - for now? - 21/05/03
Trinity Mirror bosses revealed that they have no plans to sack Clapham based editor Piers Morgan.

The Trinity Mirror chairman, Sir Victor Blank, in response to a shareholder who asked: "Where does Piers Morgan stand as far as the board is concerned?" said

"Piers Morgan we regard as a very good and capable tabloid editor and he’s not, at the moment, on the way out."

Piers has been under pressure sinceThe Mirror’s circulation dropped to below 2million since the paper’s recent anti-war stance and his decision to turn it into a "serious" newspaper.

Morgan tackles tabloid stars - 19/03/03
Clapham based, media mogul Piers Morgan is to confront six "tabloid icons", including Victoria Beckham and Peter Mandelson, about their treatment at the hands of the press in a BBC1 series.

Tabloid Tales, which will begin next month, comprises six 40-minute celebrity interviews. Heather Mills, Anthea Turner, Paul Burrell and Jade Goody are the other stars of the series which, according to Morgan, is "pretty confrontational" at times.

The celebrities concerned are given the opportunity to give their side of the story, while Morgan’defend the way in which newspapers operate.

Readers flee ’serious’ Mirror -14/11/02
Balham based Mirror editor Piers Morgan’s decision to abandon celebrity fluff and turn the Daily Mirror into a "serious" read has proved a turn-off for readers, with circulation of his paper falling more than 5% in October.

The Mirror’s circulation fell by 5.34% to 2,095,125 compared with the same month in 2001, a decline of 1.68% over its September sales.

It takes the gloss off the Mirror’s scoop last week when it beat the Daily Mail and the Sun by buying up Paul Burrell’s exclusive story for just £300,000.